Just like always, this year’s first Apple Event does not dissappoint!
We’ve seen some incredible new products. And as I sometimes like to say – when the commercials are better than the actual products, you realize how much you love your job as a videographer.
Here’s what’s new:
The Purple iPhone
Inspired by the colors of spring (and candy) this new iPhone comes with a classical “Apple” commercial. From the music, lyrics, and rhythm, to the great visuals, it totally represents the new color.
Maybe a little inspired from Stranger Things, the Apple AirTag commercial brings an “upside-down” feeling.
It’s incredible how you can make such a great ad for something yet so simple.
Apple Colorful iMac
Playing with colors is a thing in Apple commercials since a long time. And this time is no exception. Simple and yet satisfying.
Better in color!
And then comes the home-office/school commercial:
And if you want to see how Apple Pencil gets on fire 🔥, watch this official iPad Pro commercial:
Eventhough I expected a bit more from the long wait, I think we have a winner… And it is… 🥁 *drumroll* Apple AirTag!
More from Apple
Last month Apple released another grear commercial, which is not to be missed. Watch the Apple AirPods Pro commercial here:
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